When hiring an SEO expert, knowing what qualities to look for is essential. Not all SEO professionals are created equal; some are better suited for certain tasks than others. Here is a list of the top qualities that an SEO expert should possess.
Knowledge of Current Search Engine Algorithms
Before you can even begin to optimize a website for search engines, you need to have a firm understanding of how they work. Search engine algorithms are constantly changing, and an SEO expert needs to be up-to-date on all the latest changes.
They should also have a good understanding of how different ranking factors influence each other. To be an SEO expert, you need in-depth knowledge of both on-page and off-page ranking factors.
Ability to Conduct Keyword Research
According to TechOnlineBlog, the demand for SEO experts is at an all-time high, and it’s no surprise that keyword research skills are in high demand. Finding and targeting relevant keywords is a critical part of any successful SEO campaign.
An expert SEO can quickly and easily identify the best keywords for your website or blog. They will also keenly understand how to target these keywords effectively. A good keyword research tool is essential for any SEO expert. Several excellent free and paid options are available, such as Google AdWords Keyword Planner and Moz Keyword Explorer.
Experience With On-Page Optimization Techniques
Although there are many different on-page optimization techniques, an SEO expert should have experience with the most common and effective ones. This includes title tags, keyword research, meta descriptions, and header tags.
An SEO expert should also be well-versed in off-page optimization techniques. These are things that can be done to improve your website’s ranking in search engine results pages (SERPs). Some common off-page optimization techniques include link-building and social media marketing.
Knowledge of Link Building Strategies
For any SEO expert, it is vital to know the latest link-building strategies. This is because link building is critical in getting a website to rank higher on search engines. There are many link-building strategies that an SEO expert can use, and it is important for them to be familiar with them.
One of the most common link-building strategies is guest blogging. This entails authoring articles for other blogs in your industry and then including a link back to your site in the author bio area. This is a great way to get high-quality links from authority websites.
Another popular link-building strategy is broken link-building. This involves finding websites that have broken links and then contacting the website owner to let them know. Most website owners will be happy to add a link to your website in exchange for you fixing their broken link.