Several companies waste money on SEO and Google AdWords providers because they do not optimize their website for better conversion rates. Whether you are a big or small business, conversion rate opimization is essential. This way, you can generate a profitable income from your investment. So, what should you do to improve the website conversion? To answer this question, you have to evaluate your website first.
When reviewing your website, find the possible factors needed to be improved. These factors can be found when you use these three typical questions that every person has in mind when going to your website. Suppose you can give a satisfactory answer to these three more important questions than your competitors. In that case, you can quickly improve your website’s conversion rates and multiply your website’s brochures and sales.
Where Do I Land?
Many visitors come to your site because they are interested. They may know your site from your paid advertisement or look for your website address when they have decided to load to your website in their browser. In this case, the landing page is essential to give them the best impression of your website. Visitors often read your URL while waiting for your site loaded and your title page to welcome your visitors. In this case, a typical “welcome” or “thanks for visiting our website” will not create a good impression. It would be best to give them directly what you can offer which correspond their need. If you are a lawyer, then write “Zakhem Law, the Real Estate Planning Lawyers in Denver” would boost the impression and affect your conversion rate.
What Can I Do Here?
After a person knows which website they landed on, they want to know what they can do and get from your site. This question is closely related to the first one. However, it would be great to add more information, such as some interesting articles related to your service or product and, of course, your business information. This way, you can move your visitors to put some tangible actions when going through your website.
What Makes You the Best Option?
You need to provide a statement of exceptional value that explains why it is a much better choice than the market competition. You want to use your declaration of weight on your website. Besides, every element of your websites, such as colors and images, should promote your value declaration. For instance, you can put value statements like “The only small law firm in Denver to have won over Fortune 500 companies.” This way, you can ensure that your business page and its element can generate higher site conversion rates.