Link-building outreach campaigns are something you can never overlook when working on your SEO. However, with so many metrics to track and analyze, it can be overwhelming to know which ones truly matter. As we learned from curso seo google, to ensure the success of your campaign, a deep understanding of the key metrics that should be included in your reports is a must-have.
In this blog post, we’ll discuss the main metrics you need to consider when measuring the success of your link-building outreach efforts. These insights will help you optimize future campaigns and achieve long-term growth for your website. Let’s get started.
Number of New Backlinks Earned
The number of new backlinks earned basically tells you how many websites have linked to your content and can give you an idea of how well your link-building strategy is working. Quality should always take precedence over quantity when it comes to backlinks. While a high number of backlinks may look impressive, they won’t help improve your website’s authority unless they are from reputable sources. Be sure to also consider the websites’ relevance to you. Backlinks from niche-specific sites will carry more weight than those from unrelated sites, so keep this in mind when analyzing the numbers.
Average Link Quality
This metric refers to the overall quality of the links you’ve earned during your campaign. The backlink quality can be determined by a variety of factors, such as its relevance to your website’s content, its authority and trustworthiness, and whether or not it was editorially placed. High-quality links will have a positive impact on both your search engine rankings and referral traffic. To measure average link quality, you’ll need to analyze each individual backlink that you’ve earned and assign it a score based on these various factors. A high average link quality indicates you’re earning valuable links from authoritative websites within your niche.
Number of Referring Domains
When it comes to measuring the success of a link-building outreach campaign, one metric that should definitely be included in your reports is the number of referring domains. Referring domains are websites from which your website receives incoming backlinks. Having a high number of referring domains is paramount because it indicates that your content has been shared and linked to by multiple sources rather than just one or two. This informs search engines like Google that you have quality content worth linking to, which can improve your search engine rankings.
Domain Rating Improvement
Aside from those above, improving your domain rating can strike a significant impact on your rankings and organic traffic. It shows that you are building high-quality links from authoritative websites, which signals to search engines that your site is relevant and valuable for users. There are several ways to improve your domain rating through link-building outreach efforts. One strategy is to target high-authority websites within your niche or industry, such as well-known publications or influential bloggers. Focusing on building relationships with other website owners and offering guest post opportunities or collaborations can also help.
It’s safe to say that link-building outreach campaigns are vital in any SEO strategy. However, it pays to measure their effectiveness and continually improve them over time. Including the metrics mentioned above in your link-building campaign reports should at least give you a clear picture of how well your campaign is performing.